Origin and naming
Named 'base rate neglect' by psychologists Amos Tversky and Daniel Kahneman, who showed in the 1970s that people ignore how common a condition actually is once they are handed an individuating detail. The taxi-cab problem became the canonical demonstration. The math behind the correction is Bayes' theorem.
More places it shows up
- 01
A start-up rejects a candidate flagged by a fraud detector that is 95% accurate, forgetting that only 1 in 500 applicants is actually fraudulent — so most flags are false alarms.
- 02
A clinic panics over a positive screening whose accuracy is 99%, without mentioning the disease appears in about 1 in 10,000 people.
- 03
An airline safety analyst declares an incident pattern 'alarming' after two near-misses in a month, ignoring that the airline runs ten thousand flights a week.
- 04
A hiring platform claims its personality quiz predicts success with 90% accuracy, but high performers are so rare in the applicant pool that the quiz labels mostly false positives.
How to spot it
- Only one number is quoted — the accuracy of the test. Nobody says how common the thing being detected is.
- The reaction is a shock reaction: 'positive, therefore certain'. Probability of the result never meets probability of the condition.
- Ask 'out of a hundred people like this, how many actually have it?' and the whole case needs redoing.