Origin and naming
A red herring is a heavily smoked fish with a strong smell. The idiom was popularized by the journalist William Cobbett in 1807, in a story about dragging a kipper across a trail to pull hounds off the scent — the fish that leads the dogs astray.
More places it shows up
- 01
Asked about the hospital's infection rates, the health minister praises the dedication of the nursing staff at length.
- 02
Questioned about a product's security flaw, the company's statement explains how many jobs it supports in the region.
- 03
A roommate asked about the unpaid rent launches into how rarely anyone else does the dishes.
- 04
A council member, pressed on a missing infrastructure budget, delivers a heartfelt speech about the town's proud history.
How to spot it
- Notice when the reply is fluent, emotional and entirely compatible with every possible answer to the question.
- Notice when you can't restate the original question from the response you just heard.
- Notice when the new topic is easier to defend than the one raised — that's why it was raised.