Origin and naming
Latin argumentum ad antiquitatem, 'argument from age'. Longevity is treated as a credential: if a custom has survived this long, it must be doing something right — a shortcut that can be true and often is, which is exactly why it gets abused.
More places it shows up
- 01
The clinic keeps booking appointments by phone because that is how patients have always done it, despite the missed-call queue out the door.
- 02
A municipality defends a decades-old traffic junction on the grounds that it has served the town for generations, while the accident reports accumulate.
- 03
A family business refuses invoices by email because the founder signed every bill by hand, and desks now buckle under paper.
- 04
A music curriculum still spends its year on the syllabus its teachers inherited, because it produced fine graduates fifty years ago.
How to spot it
- Listen for 'we have always' — the sentence compression of a practice that no longer needs to introduce itself.
- Notice when the defence cites the past's results but not today's conditions; old successes are offered as current evidence.
- Watch for the question of cost going unasked; a tradition can survive precisely because nobody was allowed to audit it.