Origin and naming
The word became common in Cold War commentary on Soviet rhetoric: criticism of Moscow was met not with a defense but with 'and in America, you are lynching Negroes'. The move itself is the old 'tu quoque' — you too — dressed in a modern uniform.
More places it shows up
- 01
Asked about layoffs at his company, a CEO asks why nobody investigated his competitor's outsourcing.
- 02
Confronted about plastic in its packaging, a brand's spokesperson notes that its rival's supply chain is worse.
- 03
A fan whose team was caught cheating replies that every club in the league bends the rules.
- 04
A parent scolds a child for a broken window; the child asks why nobody punished the neighbor's kid last summer.
How to spot it
- Notice when the answer to an accusation is another accusation, never a fact.
- Notice when the counter-charge would still leave the original charge standing even if fully true.
- Notice the word 'what about' arriving exactly where an explanation should be.